For Loan Officers & Agents

Stop buying leads.
Start earning introductions.

HomeRates.ai borrowers have already run their numbers with our AI before they post a scenario. They know the market rate. They know the right questions to ask. When they choose you — it's because your response earned it.

✓ No monthly lead fee✓ Borrower-initiated contact only✓ Pre-educated, intent-verified buyers✓ No Zillow auction

How it works for you

1
Browse anonymous scenarios

Borrowers post their loan details — price range, credit tier, timeline, state — without any personal info. You see real buying intent, not tire-kickers.

2
Respond with your rate and approach

Submit your rate estimate and explain your value. The borrower compares your answer directly against what HomeRates.ai already calculated for them — so accuracy matters.

3
Earn the introduction

If the borrower chooses you, both of you get each other's contact info by email. No middleman, no CRM handoff, no 72-hour delay. Just a warm, mutual intro.

The old model is broken

Zillow / Redfin leads
Pay $300–$1,000+ per lead
Same lead sold to 3–5 competitors
Borrower didn't choose you
Cold contact — they're already annoyed
No context on their situation
Race to the bottom on rate
HomeRates.ai scenarios
Free to respond — always
One intro per scenario — you or nobody
Borrower chose you specifically
Warm intro — they already trust your response
Full scenario context before you even talk
Win on approach, not just price

Built for both sides of the transaction

🏦

Loan Officers

Browse borrower scenarios filtered by state and loan type. Respond with your rate estimate and why you're the right fit. Borrowers compare your quote against our AI benchmark — so accurate, honest responses win.

View LO Scenario Board →
🏡

Real Estate Agents

Borrowers asking about purchase scenarios often need an agent too. Respond to buyer scenarios in your market with your approach and buyer rep fee — upfront transparency is exactly what earns the intro.

View Agent Scenario Board →

What the borrower already knows

Before posting a scenario, every HomeRates.ai borrower has run their numbers through our AI. They know:

Today's FRED benchmark rate for their loan type
Their estimated PITI at current market rates
Whether their DTI works at their price range
What questions to ask any lender (from the AI checklist)
What a fair rate vs a high rate looks like for their credit tier

Ready to respond to your first scenario?

Create a free account — takes 60 seconds. No credit card, no monthly fee to browse and respond.

HomeRates.ai is free for professionals to browse and respond. The borrower pays nothing too. The only currency is a good answer.

For Loan Officers & Agents — Earn Introductions, Not Leads | HomeRates.ai | HomeRates.ai